“Volklore weaves Czech folklore traditions with fashion’s milestones, tracing seasons in the rhythm of consumerism.”
Volklore
0.00h 16mDir. Viktorie Štěpánová
Volklore is an experimental video essay that explores the transformation of Czech folklore in the digital age of social networks. In a hyper-stylised influencer universe, traditions become a tool of marketing and commodification, remixed into seasonal trends, spectacle, and viral content.
